Nissan
Hispanic Heritage Montage
Brand
ProjectHispanic Heritage Montage
Date
Jun 2026
Description
Nissan's Hispanic Heritage Montage presents a series of vignettes celebrating personal culinary traditions and community connections. The film follows individuals as they navigate urban environments, pairing intimate portraiture with tracking shots of silver and white sedans across city infrastructure. Produced by GREATERGOOD, the commercial campaign leverages live-action technique and drone footage to contrast expansive architectural backdrops with grounded moments of local market life. The project highlights a range of voices and cultural contexts within a luxury automotive framework.
Style
Horizontal, Commercial
Techniques
Drone footage
Industries
Luxury Automotive
Color
Pure White
Charcoal
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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