Nissan's "Granma, Don’t ask why" is a narrative-driven automotive commercial that leans into a humorous, high-energy storyline. The spot follows an elderly protagonist through a series of unexpected events involving a skydiving bus and a cast of travelers in an urban environment.
Produced by Rush, the project utilizes a vibrant live-action technique to capture the unfolding comedic interactions. The visual language favors a warm color palette and cinematic framing to maintain engagement throughout the commercial.
