Nissan
Granma, Don’t ask why
Brand
ProjectGranma, Don’t ask why
Date
Dec 2024
Description
Nissan’s latest campaign, Granma, Don’t ask why, takes a humorous approach to automotive storytelling. The commercial follows an elderly traveler who finds herself in an unexpected skydiving encounter, moving through a series of energetic vignettes in an urban setting. Produced by Rush, the project utilizes a live-action technique to capture the vibrant, character-driven narrative. The visual execution leans into a warm, cinematic aesthetic that emphasizes the dynamic movement of the cast and the surrounding street environment.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Mass Market Automotive
Color
Golden Yellow
Crimson
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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