Nissan: Granma, Don’t ask why
Brand
Date
Dec 2024
Description
Nissan's "Granma, Don’t ask why" is a narrative-driven automotive commercial that leans into a humorous, high-energy storyline. The spot follows an elderly protagonist through a series of unexpected events involving a skydiving bus and a cast of travelers in an urban environment. Produced by Rush, the project utilizes a vibrant live-action technique to capture the unfolding comedic interactions. The visual language favors a warm color palette and cinematic framing to maintain engagement throughout the commercial.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Color
Golden Yellow
Crimson
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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