Nissan
Glide "Turn Left"
Brand
ProjectGlide "Turn Left"
Date
Mar 2025
Description
Nissan highlights the performance of the X-Trail e-POWER in this automotive commercial titled Glide Turn Left. The spot creates a visual parallel between the fluid movement of a paraglider navigating coastal cliffs and the experience of driving the SUV along a winding seaside road. Produced by Filmgraphics with creative direction from TBWA, the campaign leans into cinematic storytelling. The execution relies on live-action techniques and extensive drone footage to capture the scale of the landscape. Post-production and VFX teams at Atmos Studios and The Editors bridge the aerial sequences with the driving footage to maintain a clean, rhythmic flow.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Electric / EV
Color
Royal Blue
Crimson
Background
Ocean
Context
TVC / TV Commercial
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