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Nissan: El Test Drive

Brand
Nissan
Date

Feb 2024

Description

Nissan's El Test Drive campaign navigates the consumer journey from initial showroom discovery to the experience of the open road. The spot centres on the brand's SUV line-up, showcasing key interior features and in-cabin technology, including Apple CarPlay integration. The narrative flows from a casual diner setting to a modern dealership, capturing the vehicle in both urban environments and scenic coastal stretches. The project relies on clean commercial editing and natural lighting to emphasize the vehicle's design and functionality throughout the live-action production. Creative development for this project was handled by agency TBWA Chiat Day NY, with production services provided by Landia.

Style

Horizontal, Commercial, Clean

Industries
Luxury Automotive
Color
Crimson
Jet Black
Pure White
Context

TVC / TV Commercial

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