Nissan: Eforce directed by Guillaume Allantaz
Brand
Date
Oct 2025
Description
Nissan explores the performance capabilities of its electric vehicle line in this cinematic automotive commercial. Directed by Guillaume Allantaz, the film showcases the EV navigating an arid mountain highway, utilizing drone footage to frame the vehicle against a vast, rugged landscape. The production, supported by TBWA, features a clean aesthetic that highlights the car's illuminated design elements against cool twilight tones. Post-production by 1to1 Paris emphasizes the contrast between the natural environment and the vehicle's sharp lighting, captured through live-action technique.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Charcoal
Background
Road
Context
TVC / TV Commercial
Associated creatives
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