Nissan Driving the Beat: Just Blaze // Nissan 2021

About

This commercial campaign for Nissan, titled Driving the Beat: Just Blaze // Nissan, centres on a personal narrative from producer Just Blaze. The film moves through reflections on his career and creative environment, interweaving professional footage with archival imagery. Produced by Picture North, the project utilizes a cinematic, desaturated visual palette. Scenes oscillate between atmospheric outdoor portraits under a twilight sky and intimate interior shots featuring record-lined walls, grounding the automotive brand within the producer's specific creative space. Fluent360 provided the agency and creative direction for the production.