Nissan: Defy Convention: The Nissan ARIYA VR Experience
Brand
Date
Sep 2023
Description
Nissan introduces the ARIYA VR Experience, an interactive virtual reality campaign developed by Critical Mass. The project showcases the electric SUV through a combination of live-action exterior sequences and immersive digital environments, highlighting the vehicle’s design and dashboard interface. Featuring a blend of coastal driving footage and simulated interior spaces, the campaign utilizes a clean visual aesthetic to explore the vehicle’s features. The production leans into a modern color palette, integrating warm natural tones with sleek, tech-focused imagery to demonstrate the capabilities of the ARIYA in both physical and virtual contexts.
Style
Horizontal, Commercial, Clean
Industries
Color
Camel
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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