Nissan: Break Free from Nissan

Feb 2024

Nissan's Break Free campaign centers on a high-energy commercial film capturing the versatility of their latest sports vehicle. The project follows a driver across a range of settings, from sweeping snowy mountain vistas to the contrast of urban night streets, showcasing the car's performance capabilities through a live-action technique. Produced with Soft Citizen and 4zero1, the creative direction leans into dynamic camera motion and sharp color grading to bridge the gap between interior cockpit intimacy and wide exterior highway shots. The narrative is supported by contributions from TBWA Canada and Tam-Tam\TBWA, with comprehensive post-production and VFX provided by Rodeo FX and Alter Ego, alongside sound design from La Majeure.

Horizontal, Commercial, Action

Road

TVC / TV Commercial