Nissan: Being Young
Brand
Date
Apr 2024
Description
Nissan’s Being Young is an automotive commercial that centers on the intersection of human endurance and technical precision. The project, brought to life with music by SoStereo, follows a young athlete through an intensive training cycle, transitioning from an expansive outdoor sports field to a low-key, atmospheric gym setting. Utilizing cinematic framing and a desaturated aesthetic, the spot captures the physical exertion of its subject through slow motion sequences. The live-action technique relies on shifting lighting conditions, moving from bright, natural daylight to the focused, gritty environment of the fitness facility to build its narrative.
Style
Vertical, Action, Cinematic, Desaturated
Techniques
Slow motion
Industries
Color
Powder Blue
Jet Black
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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