Nissan: Ariya This or That Challenge with Brie Larson
Brand
Date
Apr 2024
Description
Nissan’s latest campaign for the Ariya electric crossover features actress Brie Larson in a rapid-fire choice challenge. The commercial spots move between urban outdoor environments and open desert landscapes, highlighting the vehicle’s interior and exterior through a combination of driving sequences and candid interactions. Captured in a live-action format, the production utilizes natural light to maintain a clean visual aesthetic. The project includes sonic work and sound production from SoStereo and TBWA Chiat Day LA.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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