Nissan: Ariya Duality
Brand
Date
Jan 2024
Description
Nissan highlights the capabilities of the all-electric Ariya in this campaign, showcasing the SUV across diverse coastal and desert landscapes. The project, led by creative agency fluent360, pairs expansive tracking shots with intimate details of the vehicle's interior controls. The film utilizes drone footage and natural light to emphasize the transition between rugged terrain and cabin comfort. Sound design by SoStereo supports the cinematic tone throughout the various sequences.
Style
Horizontal, Cinematic, Clean, Golden Hour
Techniques
Natural light, Drone footage
Industries
Color
Rust
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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