Nike

Jun 2025

The Nike x NorBlack NorWhite campaign bridges contemporary performance apparel with traditional textile techniques. Photographed by Bharat Sikka and styled by Raphael Hirsch, the project features a diverse group of models set against heritage-inspired architecture and expansive sandstone landscapes. The execution leans into a bold, editorial aesthetic that utilizes natural light to emphasize the movement and intricate patterns of the collaborative collection. The imagery captures athletic performance through a stylized lens, pairing custom shibori and dip-dye motifs with functional sportswear. Throughout the series, the styling incorporates traditional Indian bangles and avant-garde cricket-inspired gear to create a distinct visual narrative. The campaign relies on symmetrical compositions and warm, earthy tones to balance the technical nature of the apparel with the textures of the historical settings.