Nike: Nike x NorBlack NorWhite Campaign

Jun 2025

Nike collaborates with NorBlack NorWhite on a campaign that merges technical sportswear with heritage textile techniques. Photographed by Bharat Sikka and styled by Raphael Hirsch, the project places athletes within traditional architectural settings, such as ornate stone pavilions and ancient stepwells. The visuals lean into the interplay between modern, dynamic movement and classical Indian silhouettes, utilizing a warm color palette to highlight the collection's dip-dyed and shibori-patterned textiles. Technically, the campaign emphasizes natural light and geometric symmetry to underscore its editorial aesthetic. The photography captures a range of motion—from posed group formations on athletic courts to individual portraits that juxtapose athletic gear with textured accessories like stacked glass bangles and fringe-detailed batting pads. The execution brings a graphic sensibility to the collaboration, maintaining a consistent earthy and saturated visual language across the full series.