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Brand
Nike
ProjectNike x NorBlack NorWhite Campaign
Eight South Asian women stand in a diagonal line wearing draped pastel sportswear and blue running shoes on a stone ground.

Nike Nike x NorBlack NorWhite Campaign 2025

Associated creatives

Bharat Sikka
Bharat SikkaPhotographer
Raphael Hirsch
Raphael HirschFashion Editor/Stylist

Tags

south asian women in sportswearsouth asian womenwomen in sportsweardraped sportswearyellow draped topdraped topblue running shoesrunning shoes

Description

Eight South Asian women stand arranged in a precise diagonal formation across an expansive textured stone courtyard for the Nike x NorBlack NorWhite campaign, photographed by Bharat Sikka and styled by Raphael Hirsch. The models wear athletic apparel styled with flowing, draped textiles transitioning from pale sky blue to white and soft lemon yellow, paired with dark patterned leggings and matching blue running shoes. Soft daylight illuminates the earthy paved surface, casting gentle shadows beside the diagonal lineup.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

Sportswear

Color

Butter (40%)
Sky Blue (30%)
Pure White (30%)

Context

Advertising Campaign