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Brand
Nike
ProjectNike x NorBlack NorWhite Campaign
Five South Asian women in tie-dye athletic apparel and sneakers pose dynamically together on a blue outdoor court against a stone wall.

Nike Nike x NorBlack NorWhite Campaign 2025

Associated creatives

Bharat Sikka
Bharat SikkaPhotographer
Raphael Hirsch
Raphael HirschFashion Editor/Stylist

Tags

five south asian womensouth asian womenwomen in sportsweartie dye sportsweartie dye athletic weartie dye apparelnike sneakersathletic sneakers

Description

A group portrait of five South Asian women dynamically interlocking poses on a blue outdoor court for the Nike x NorBlack NorWhite collaboration. Photographed by Bharat Sikka and styled by Raphael Hirsch, the subjects wear coordinated tie-dye and shibori-patterned athletic separates paired with metallic trousers, dark leggings, layered wrist bangles, and Nike sneakers. The composition is bathed in warm natural sunlight, framed against a traditional sandstone architectural terrace in the background.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Natural light

Industries

Sportswear

Color

Petrol Blue (40%)
Off-Black (30%)
Silver (20%)

Background

Public Square, Rooftop

Context

Advertising Campaign