Nike

Sep 2025

Nike’s 'Feminine Edge' campaign explores the intersection of streetwear and personal expression, captured through the lens of director and photographer Kate Biel. The series features a diverse cast styled in a range of apparel, from leather tailoring and technical cargo to graphic-heavy jerseys and footwear. The imagery moves between high-contrast editorial portraits and commercial staging, often utilizing industrial urban environments such as concrete overpasses, asphalt lots, and metallic vehicle accents. The visual execution leans into Y2K-inspired aesthetics and moody atmospheric lighting, with the production featuring makeup artistry by Nimai Marsden and movement direction by Alicia Fotino.