Nike: Jordan "Feminine Edge" by Kate Biel

Sep 2025

Nike's 'Feminine Edge' campaign, directed and photographed by Kate Biel, highlights the brand’s latest apparel collection through a series of stylized urban portraits. The visuals lean into a streetwear aesthetic, pairing technical garments like leather culottes and parachute skirts with signature sneakers in varied outdoor settings. The project incorporates movement direction by Alicia Fotino and makeup artistry by Nimai Marsden, working across both dusk and high-noon conditions. These images utilise techniques such as moody, low-key lighting and raw natural light to anchor the brand's apparel within an industrial, automotive-influenced landscape. The campaign leans into a Y2K-inspired visual language, utilising bold red typography and high-contrast editorial compositions.