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Brand
Nike
ProjectJordan "Feminine Edge" by Kate Biel
A woman in metallic patterned trousers walks across a parking lot at twilight with a black sedan and dancers behind her.

Nike Jordan "Feminine Edge" by Kate Biel 2025

Associated creatives

Nimai Marsden
Nimai MarsdenMakeup Artist
Alicia Fotino
Alicia FotinoMovement Director

Tags

woman walking in parking lotwoman walkingmetallic flare trouserspatterned pantssilver pantsblack sedanblack car

Description

A promotional still from the Jordan Feminine Edge campaign directed by Kate Biel for Nike. In the foreground, a woman wearing textured metallic flare trousers and white shoes walks across a dark asphalt carpark. In the background, three women pose dynamically around a black four-door sedan equipped with custom chrome wheels under a deep violet twilight sky. A bold red Jordan Jumpman logo and the graphic text NO MISSES anchor the bottom right of the composition.

Style

Horizontal, Commercial, Moody, Cool

Industries

Sportswear

Color

Silver (50%)
Off-Black (30%)

Background

Carpark

Context

Advertising Campaign