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Brand
Nike
ProjectJordan "Feminine Edge" by Kate Biel
Three female models in black streetwear and chunky jewelry posing near a sports car before a giant video screen at twilight.

Nike Jordan "Feminine Edge" by Kate Biel 2025

Associated creatives

Nimai Marsden
Nimai MarsdenMakeup Artist
Alicia Fotino
Alicia FotinoMovement Director

Tags

three women in streetwearwomen in streetwearstreetwear modelswoman in black tank topblack tank topblack leather duster coatleather duster coatblack leather shortschunky chain necklacechunky silver necklace

Description

A stylized fashion campaign visual from the Nike Jordan 'Feminine Edge' project, directed by Kate Biel. The composition showcases models wearing monochrome black streetwear, including a long leather coat, wide-cut leather shorts, fitted tank tops, and oversized ornate chain necklaces. In the background, a large projection screen displays an illuminated close-up beauty portrait in an outdoor twilight environment with a sports car parked in the foreground. The production features makeup by Nimai Marsden and movement direction by Alicia Fotino.

Style

Vertical, Commercial, Moody

Industries

Streetwear

Color

Jet Black (80%)

Background

Set-dressed

Context

Advertising Campaign