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Brand
Nike
ProjectJordan "Feminine Edge" by Kate Biel
Woman in an oversized grey Jordan button-up shirt and wide dark denim shorts leaning against a bronze truck.

Nike Jordan "Feminine Edge" by Kate Biel 2025

Associated creatives

Nimai Marsden
Nimai MarsdenMakeup Artist
Alicia Fotino
Alicia FotinoMovement Director

Tags

woman leaning on truckwoman leaning on carwoman posingjordan shirtoversized button up shirtgrey button up shirtwide leg denim shortsdenim jortsathletic sneakers

Description

A woman with voluminous curly hair leans against a metallic bronze pickup truck in an outdoor urban setting. She wears an oversized grey short-sleeve button-up shirt displaying Jordan typography over sheer textured undersleeves, styled with wide dark denim shorts, dark socks, and technical sneakers. Bright daylight illuminates the scene against a backdrop of industrial powerlines and concrete overpass structures. A bold red Jordan Jumpman logo and vertical red editorial text frame the upper right of the composition.

Style

Vertical, Commercial, Raw

Techniques

Natural light

Industries

Streetwear

Color

Medium Grey (50%)
Jet Black (40%)

Background

Carpark

Context

Advertising Campaign