Nike

Dec 2025

Nike presents a portrait-driven campaign for the Jordan AJ11 Gamma, set within a gritty, tech-infused industrial environment. Captured by photographer Joaquin Castillo, the imagery leans into a moody, low-key aesthetic that places sportswear within a stark, atmospheric context. The series features model Yuki Beniya alongside a cast captured in dimly lit, utilitarian settings characterized by exposed pipes and intricate cable compositions. The visual narrative is defined by chiaroscuro lighting, creating a sharp contrast between the dark interior backdrops and the technical details of the apparel. Creative execution is supported by movement direction from Alicia Fotino, with detailed grooming provided by hair stylist Erol Karadağ, makeup artist Jezz Hill, and manicurist Mei Kawajiri.

Vertical, Commercial, Moody

Low-key / chiaroscuro

Sportswear

Advertising Campaign