Nike: Jordan (AJ11 Gamma)

Dec 2025

Nike spotlights the AJ11 Gamma sneaker through a moody, tech-infused portrait campaign. Captured by photographer Joaquin Castillo, the series leans into low-key, chiaroscuro lighting to define the industrial aesthetic of the collection. The project channels a gritty atmosphere, featuring subjects staged within an industrial basement setting characterized by exposed piping and tangled cables. Movement direction by Alicia Fotino complements the desaturated palette, while styling and grooming details from Erol Karadağ, Jezz Hill, and Mei Kawajiri provide a precise contrast to the raw environment. Model Yuki Beniya fronts the imagery, showcasing the footwear within this high-contrast, editorial framework.

Vertical, Commercial, Moody

Low-key / chiaroscuro

Advertising Campaign