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Brand
Nike
ProjectJordan (AJ11 Gamma)
Model wearing dark track jacket and sneakers reclining on a workbench in a dim room with exposed pipes and wires for Nike Jordan AJ11 Gamma

Nike Jordan (AJ11 Gamma) 2025

Associated creatives

Joaquin Castillo
Joaquin CastilloPhotographer
Erol Karadağ
Erol KaradağHair Stylist
Jezz Hill
Jezz HillMakeup Artist
Mei Kawajiri
Mei KawajiriManicurist
Alicia Fotino
Alicia FotinoMovement Director
Yuki Beniya
Yuki BeniyaModel

Tags

man reclining on tableman on tablereclining manmanblack track jackettrack jacketair jordan 11 sneakerssneakerssunglasses

Description

This commercial portrait for Nike features model Yuki Beniya reclining casually on a white workbench inside a dimly lit, industrial-style basement. The subject wears a dark track jacket and Air Jordan 11 sneakers, accented by sunglasses. The atmospheric lighting creates sharp shadows against the textured, peeling walls and exposed overhead pipes. Tangled cables scatter across the concrete floor below, completing the moody environment. Photography is credited to Joaquin Castillo.

Style

Vertical, Commercial, Moody

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Jet Black (70%)
Pure White (30%)

Background

Warehouse

Context

Advertising Campaign