Nike Jordan (AJ11 Gamma) 2025

Description

This striking portrait for the Nike Jordan AJ11 Gamma project features model Yuki Beniya kneeling dynamically amidst a pile of tangled cables and cords. The subject wears a fitted black long-sleeve top paired with matching black trousers, accented by a sparkling rhinestone bracelet and detailed nail art. Her vibrant long red hair sweeps dramatically across the frame, framing a composed, direct expression. The lighting highlights the contours of her attire against a dark, reflective metallic background marked by horizontal light streaks. Photographed by Joaquin Castillo with hair styling by Erol Karadag, makeup by Jezz Hill, manicures by Mei Kawajiri, and movement direction by Alicia Fotino.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Metal Texture

Context

Advertising Campaign