Nike Basketball: Giannis Freak 7 Launch

Sep 2025

This sports campaign for the Nike Basketball Giannis Freak 7 launch centers on high-intensity athletic performance and product-focused visuals. Led by senior art director Matija Gabrilo, the project balances dynamic action photography with refined, minimalist product shots to emphasize the shoe's technical design and vibrant orange colorway. The visual identity leans into a moody, high-contrast aesthetic, utilizing directional lighting and motion blur to capture the energy of the court. Alongside the lifestyle and action imagery, the campaign integrates graphic typography and collage-style layouts, including ransom-note inspired elements that establish a bold, street-influenced tone for the release.

Commercial, Vertical

Advertising Campaign