Nike Basketball
Giannis Freak 7 Launch
Sep 2025
The campaign for the Nike Basketball Giannis Freak 7 launch merges high-energy sports photography with a bold, graphic visual language. Centered on the performance and community of the game, the project leans into a moody aesthetic through sharp directional lighting and high-contrast composition, placing the product within both raw, action-oriented court settings and polished studio environments. Senior art director Matija Gabrilo leads the visual execution, balancing dynamic imagery of athletes in motion with intricate macro product photography. The creative application incorporates typography-heavy elements, utilizing a ransom-note style layout and collage-driven motifs that channel an energetic, manifesto-like tone across both digital and print assets.
Commercial, Vertical
Advertising Campaign
