Nike Basketball Giannis Freak 7 Launch 2025

Description

This typographic campaign poster for the Giannis Freak 7 launch features bold black text blocks arranged across a vibrant orange background. Created for Nike Basketball by senior art director Matija Gabrilo, the composition utilizes striking ransom-note style lettering to deliver an energetic manifesto message. The layout culminates in the iconic white Nike swoosh at the bottom right corner. The stark contrast between the dark text boxes and the saturated orange backdrop creates a powerful visual impact suitable for digital and print advertising.