Nike

Jul 2025

Nike celebrates the England national team in the 'Admire England. Fear The Lionesses' campaign. This sportswear initiative features portraits of professional footballers including Ella Toone, Chloe Kelly, Keira Walsh, and Leah Williamson, highlighting the athletes' presence on and off the pitch. The project channels a commercial aesthetic through the use of saturated colors and sharp, directional lighting. Each portrait incorporates bold, metallic 3D typography and graphic design elements that contrast with a clean, gradient-backed studio environment. Photographer Holly McCandless-Desmond captured the series, with movement direction by Liam John to underscore the athletic focus of the imagery.

Horizontal, Commercial, Saturated, Clean, Warm

Natural light

Sportswear

Gradient

Advertising Campaign