Logo

Nike

'Admire England. Fear The Lionesses' Scary Good
Brand
Nike
Date

Jul 2025

Description

Nike's 'Admire England. Fear The Lionesses' campaign spotlights the strength and intensity of the England women's national football team. The series features portraits of athletes including Ella Toone, Chloe Kelly, Keira Walsh, and Leah Williamson, each captured in official team apparel against vibrant gradient backdrops. Shot by photographer Holly McCandless-Desmond with movement direction from Liam John, the sportswear campaign utilizes bright, directional lighting and saturated tones. Each image integrates large-scale metallic 3D typography and graphic design to emphasize the players' individual athletic profiles within this high-energy commercial project.

Style

Horizontal, Commercial, Saturated, Clean, Warm

Techniques

Natural light

Industries

Sportswear

Color
Pure White
Crimson
Royal Blue
Background

Gradient

Context

Advertising Campaign

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