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Brand
Nike
Project'Admire England. Fear The Lionesses' Scary Good
Chloe Kelly wearing an England football jersey with hair blowing back against a bright gradient background

Nike 'Admire England. Fear The Lionesses' Scary Good 2025

Associated creatives

Holly McCandless-Desmond
Holly McCandless-DesmondPhotographer
Liam John
Liam JohnMovement Director

Tags

chloe kellyfemale footballer chloe kellyfemale soccer playerwhite england football jerseyengland football jerseyfootball jerseysoccer jersey

Description

Footballer Chloe Kelly is captured in a dynamic portrait for Nike as part of the Admire England Fear The Lionesses project. She is wearing a white England football jersey with blue trim and her name and number visible on the back, her ponytail streaming behind her in motion. Her expression is intense and focused as she looks back over her shoulder toward the camera. Large metallic 3D typography on the left reads CHLOE'S CALM KELLY'S CHAOS alongside the SCARY GOOD slogan and Nike logo. The lighting is bright and directional against a smooth pink-to-white gradient background, captured by photographer Holly McCandless-Desmond with movement direction by Liam John.