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Brand
Nike
Project'Admire England. Fear The Lionesses' Scary Good
Four female soccer players in matching blue and red Nike England jerseys against a gradient backdrop with bold campaign text.

Nike 'Admire England. Fear The Lionesses' Scary Good 2025

Associated creatives

Holly McCandless-Desmond
Holly McCandless-DesmondPhotographer
Liam John
Liam JohnMovement Director

Tags

four female soccer playersfemale soccer playerssoccer playersnike football jerseyfootball jerseynike jerseyengland jersey

Description

This commercial campaign image for Nike, titled Admire England. Fear The Lionesses, features four female soccer players posing dynamically against a light gradient background. The central athlete wears a blue and red England football jersey with the iconic Nike swoosh, flanked by three other players in matching team apparel. The composition utilizes sharp lighting to highlight athletic forms and fierce expressions. Large stylized metallic typography reads ADMIRE ENGLAND FEAR THE LIONESSES on the left side of the frame.