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Brand
Nike
Project'Admire England. Fear The Lionesses' Scary Good
Portrait of professional footballer Ella Toone wearing an England Nike jersey with arms crossed against a gradient white and red background.

Nike 'Admire England. Fear The Lionesses' Scary Good 2025

Associated creatives

Holly McCandless-Desmond
Holly McCandless-DesmondPhotographer
Liam John
Liam JohnMovement Director

Tags

ella toonefemale footballerwoman in sports jerseynike football jerseyfootball kitathlete portrait

Description

This commercial campaign image for Nike features professional footballer Ella Toone posing against a bright gradient white and red background. Toone stands with her arms crossed, wearing a white, blue, and red Nike England jersey with the team crest visible on the chest. Large bold graphic typography on the left side reads ELLA'S A ROLE MODEL TOONE'S A MENACE alongside the phrase SCARY GOOD. The lighting is bright and directional, creating subtle highlights on her face and athletic apparel. Photography credits belong to Holly McCandless-Desmond with movement direction by Liam John.