New York Lottery: Wanna Go for a Walk

May 2022

The New York Lottery's 'Wanna Go for a Walk' spot adopts a whimsical tone, featuring a cast of dogs positioned as musicians and sound engineers within a professional studio environment. The production utilizes live-action technique to capture the canine subjects engaging with vintage audio gear, reel-to-reel tape decks, and mixing consoles. The commercial, produced by Craft, leans into a warm aesthetic with interior lighting that complements the recording studio setting. Post-production work was handled by Whitehouse Post - US, while JSM Music provided the sound and music composition. McCann North America served as the agency, overseeing the creative direction for the broadcast project.

Horizontal, Commercial, Warm, Clean

Set-dressed

TVC / TV Commercial