Net-A-Porter highlights Lululemon in this sportswear campaign, emphasizing technical garment construction and active motion. Captured against coastal settings and stone backdrops, the visuals lean into a clean, minimalist aesthetic with an emphasis on soft textures and functional design.
Photographer Jen Carey employs natural light to frame the collection, working alongside fashion editor Annie Hertikova to curate a series of lifestyle-driven editorial images. The shoot features models Diana Li and Mila van der Horst, with hair styling by Amidat Giwa and makeup by Athena Paginton.