Net-A-Porter
Lululemon
Brand
ProjectLululemon
Date
Jun 2025
Description
Net-A-Porter presents this editorial campaign featuring the Lululemon activewear collection. Photographed by Jen Carey, the series highlights performance-driven apparel against coastal and natural stone backdrops, utilizing natural light to emphasize the clean, minimalist lines of the garments. Fashion editor and stylist Annie Hertikova coordinates the technical sportswear, moving through a muted, pastel-focused palette. The project features models Diana Li and Mila van der Horst, with hair styling by Amidat Giwa and makeup by Athena Paginton, maintaining a consistent commercial aesthetic across both individual portraits and group shots.
Style
Vertical, Clean
Techniques
Natural light
Industries
Sportswear
Context
Advertising Campaign
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