Net-A-Porter: Lululemon
Brand
Date
Jun 2025
Description
Net-A-Porter highlights Lululemon in this sportswear campaign, emphasizing technical garment construction and active motion. Captured against coastal settings and stone backdrops, the visuals lean into a clean, minimalist aesthetic with an emphasis on soft textures and functional design. Photographer Jen Carey employs natural light to frame the collection, working alongside fashion editor Annie Hertikova to curate a series of lifestyle-driven editorial images. The shoot features models Diana Li and Mila van der Horst, with hair styling by Amidat Giwa and makeup by Athena Paginton.
Style
Vertical, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
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