Brand
ProjectLululemon

Net-A-Porter Lululemon 2025
Associated creatives
Tags
Description
A low-angle exterior shot captures a Black male model engaged in an active upper-body stretch with fingers interlocked. He wears a lightweight, pale blush-pink short-sleeve athletic t-shirt paired with layered black workout shorts. The composition frames the subject dynamically against an open, overcast sky with soft, diffused natural daylight illuminating his movement. Shot by photographer Jen Carey with styling by Annie Hertikova, the clean, minimalist activewear aesthetic emphasizes form, motion, and functional sportswear design.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Blush (50%)
Jet Black (50%)
Background
Overcast Sky
Context
Advertising Campaign