Neon

Sep 2023

The brand identity for Neon encompasses a multi-channel design system that bridges digital, print, and large-scale environmental applications. The work emphasizes a structured typographic hierarchy and a minimalist graphic language, utilizing high-contrast compositions across both physical and screen-based media. Key executions include large-format billboards and exterior banners integrated into urban architecture, alongside tactile brand collateral such as printed booklets and translucent acrylic displays. The project leans into a clean, graphic aesthetic, incorporating vector-based iconography, monospace typography, and a deliberate use of natural light and hard shadows to define spatial depth and material presence.

Horizontal, Clean, Commercial