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BrandNeon
ProjectBrand Identity
Person wearing a black hoodie with green graphic icons on the back against a natural green foliage background.

Neon Brand Identity 2023

Associated creatives

Company Policy
Company PolicyProjects by
Reinaldo Camejo
Reinaldo CamejoProjects by
Division Binaural
Division BinauralProjects by
GoodHabit
GoodHabitProjects by
Studio Jaap Smit
Studio Jaap SmitProjects by

Tags

person in black hoodieblack hoodiehoodiegreen graphic iconsgreen icons

Description

A person stands with their back to the camera, wearing a black hooded sweatshirt featuring vibrant green graphic symbols printed on the back. The composition is split vertically, with a solid black panel on the left displaying large white serif typography reading The Edit Vol. 123. The right side shows the subject outdoors against a blurred background of green foliage and natural light.

Style

Horizontal, Commercial, Clean

Color

Jet Black (70%)
Lime (30%)

Background

Forest

Context

Advertising Campaign, Editorial