BrandNeon
ProjectBrand Identity
Neon Brand Identity 2023
Associated creatives
Tags
Description
A close-up view of a person holding a booklet with the title One day at a time printed on the cover. The booklet features a gradient design transitioning from a beige upper section to a white lower section with clean serif typography. The hands of the person frame the publication while wearing dark clothing. The background consists of a solid, dark black surface providing high contrast. Bright, direct lighting casts sharp shadows across the scene.
Style
Vertical, Commercial, Clean
Techniques
Hard Light
Color
Pure White (50%)
Camel (50%)
Background
Black Seamless
Context
Advertising Campaign