mytheresa
Mytheresa X Loewe New Year Collection
Brand
Date
Jan 2025
Description
The Mytheresa X Loewe New Year collection campaign highlights a series of luxury leather goods through a minimalist lens. Captured by photographer Camille Vivier, the series focuses on the material craftsmanship and signature embroidered motifs of the collection, utilizing soft directional lighting to emphasize texture and form. Set design by Lydia Chan frames the accessories against a palette of warm, mottled backgrounds and textured studio surfaces. The campaign employs a clean, commercial aesthetic, utilizing techniques such as chiaroscuro and raw, earthy tones to present the leather handbags and cardholders as central design objects.
Style
Horizontal, Commercial, Warm, Clean
Industries
Luxury Fashion Houses
Color
Jet Black
Background
Textured Backdrop
Context
E-commerce / Product
Associated creatives
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