Logo
  • Home
  • ·Media
  • ·Mytheresa X Loewe New Year Collection handbag campaign
Brand
mytheresa
ProjectMytheresa X Loewe New Year Collection
Two blue and white gradient leather handbags rest on a deep magenta surface against a textured brown background.

mytheresa Mytheresa X Loewe New Year Collection 2025

Associated creatives

Camille Vivier
Camille VivierPhotographer
Lydia Chan
Lydia ChanSet Designer

Tags

blue and white gradient leather handbaggradient leather handbagleather handbaghandbagcloud clutch bagclutch bagbag

Description

This commercial campaign image for the Mytheresa X Loewe New Year Collection features two sculptural leather handbags placed prominently on a deep magenta surface. The larger handbag is a soft, slouchy drawstring style with a gold chain strap, while the smaller clutch has a distinct, rounded cloud-like form with a gold clasp. Both bags exhibit a subtle white-to-blue gradient finish. The arrangement is set against a warm, mottled brown textured background, illuminated by soft studio lighting that creates gentle shadows beneath the accessories.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Sky Blue (50%)
Pure White (30%)
Gold (20%)

Background

Textured Backdrop

Context

Advertising Campaign