Brand
ProjectLoewe X On

mytheresa Loewe X On 2025
Associated creatives
Tags
Description
A dynamic low-angle shot captures a person mid-air leaping against a dramatic, overcast sky. The subject wears vibrant yellow performance sneakers paired with white ribbed crew socks, neutral athletic shorts, and an oversized dark brown coat billowing with the motion. Photographed by Yis Kid for the Loewe x On collaboration on Mytheresa, the composition utilizes natural diffused daylight and high-speed shutter capture to freeze the athletic movement against the cloudscape.
Style
Editorial, Horizontal, Action, Cool
Techniques
High-speed / freeze, Natural light
Industries
Footwear
Color
Off-Black (50%)
Lemon (30%)
Pure White (20%)
Background
Overcast Sky
Context
Advertising Campaign
