MURRĒ

Jan 2022

MURRĒ’s brand identity project establishes a visual language for the skincare line, balancing clinical minimalism with organic, tactile elements. The work utilizes clean digital design and precise 3D render / CGI techniques to frame its product packaging and web presence, emphasizing the interplay between botanical motifs and structured typography. Developed by Hugmun and Marek Degórski, the visual system leans into the brand's aesthetic through the use of soft light and hard, directional lighting to showcase the frosted glass textures of the serum and toner range. The project incorporates watercolor illustrations and paper textures, grounding the brand identity in a commercial aesthetic that bridges digital and physical media.

Horizontal, Commercial, Clean, Minimalist

Skincare

E-commerce / Product