MURRĒ: Brand Identity
Brand
Date
Jan 2022
Description
The brand identity for skincare label MURRĒ channels a minimalist aesthetic, anchored by clean digital design and tactile product presentation. Across a suite of assets, the visual language prioritizes clarity and texture, utilizing a blend of 3D render / CGI techniques and natural light photography to highlight the brand's packaging and digital presence. Creative development for the project includes graphic design by Hugmun, 3D work by Marek Degórski, and print production by Marceli Printery. The work integrates botanical elements and watercolor illustrations with structured typography, creating a cohesive commercial look across various digital and physical touchpoints.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Color
Pure White
Context
E-commerce / Product
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