Logo
Collage of five angled photographs featuring Night and Day beverage cans, a man in a red beret, and lifestyle scenes on a dark background.
Close-up macro portrait of lips and teeth showing diamond-encrusted letter charms spelling ND against a grainy textured background
Overhead product shot of headphones framing a white ingredient card fastened with a black binder clip on a dark red surface
Scattered photographic prints displaying product packaging, beverage cans, and lifestyle imagery on grey concrete
A martini glass filled with a yellow carbonated drink and a lemon slice against a dark background with brand copy.
Typography showcase featuring large white text saying 250ML on a black background with alphabet sets below.
Typography poster featuring bold white sans serif text reading ZERO REGRETS FULL VOLUME against a solid black background.
Product packaging label for Night and Day carbonated hydration mixer with bold black typography, magenta pink circles, and nutritional information.
Two Night & Day beverage cans resting on top of a metallic DJ mixer surface
Glass of pink sparkling beverage with raspberries and a large ice cube on a gradient background
Two condensation-covered beverage cans with bold typography on a metallic ledge against a dark red backdrop
Collage of five angled photographs featuring Night and Day beverage cans, a man in a red beret, and lifestyle scenes on a dark background.
Close-up macro portrait of lips and teeth showing diamond-encrusted letter charms spelling ND against a grainy textured background
Overhead product shot of headphones framing a white ingredient card fastened with a black binder clip on a dark red surface

Night & Day Brand Identity 2026

About

The brand identity for Night & Day, a forward-thinking player in the food and beverage industry, masterfully balances the dichotomy between high-energy nightlife and recovery-focused hydration. Through a sophisticated visual language, the project employs a collage aesthetic to bridge the gap between social spontaneity and performance-oriented wellness. Design work led by Hello Comrade and Matthew van Ede van der Pals establishes a clinical yet vibrant identity, utilizing high-contrast typography, such as the distinct Simon Mono typeface, to convey a modern, industrial edge. This design DNA is consistently applied across a variety of touchpoints, from minimalist product packaging featuring circular graphic motifs to editorial lifestyle imagery. The visual narrative is further elevated by the photography of Maciek Miloch, who employs studio strobe and natural light to capture the tactile quality of the beverage range. Whether showcasing condensation-flecked aluminum cans set against a stark red background or intimate macro portraits, the imagery leans into editorial minimalism to maintain a premium feel. The resulting brand ecosystem feels both grounded and aspirational, effectively communicating a dual-purpose message that appeals to consumers looking to party hard and recover easy. By weaving together elements of music culture, industrial design, and functional nutrition, the identity creates a cohesive, high-energy presence that resonates across both digital and physical landscapes.

Brand

Night & Day

Credits

Hello Comrade
Design
Matthew van Ede van der Pals
Design
Maciek Miloch
Photography

Industries

Beverages

Styles

HorizontalCommercial
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