Mort & Max Brand Identity 2021

Description

This graphic design project by Carla Palette features a prominent outdoor billboard advertisement for the brand Mort & Max. The large-scale poster is mounted on a weathered dark brick exterior wall with three mounted light fixtures along the top edge. The billboard composition is dominated by a bright chartreuse green background displaying bold dark green typography reading "MORT & MAX" across the top. Centered on the poster is a vertical beverage can labeled "Journalling Juice", accompanied by a pink circular graphic badge and a pink starburst graphic with the word "new". The bottom of the poster features italicized serif text stating "Your way forwards in a backwards world" along with numbering and the year 2021.