BUNA’s brand identity project establishes a visual language centered on bold, custom typography and minimalist line illustrations. The creative direction, led by graphic designer Carla Palette and illustrator Antonio Carceles, bridges digital and physical touchpoints ranging from packaging and utility apparel to large-format outdoor billboards.
Technically refined through 3D render and motion graphics, the project leans into a clean, graphic aesthetic. The application of the identity across varied surfaces—from product labels and canvas totes to textured stone environments—utilizes natural light to emphasize depth and structural form in a commercial context.
