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BrandMort & Max
ProjectBrand Identity
Large billboard advertisement mounted on a concrete building exterior showcasing the Mort and Max beverage brand identity

Mort & Max Brand Identity 2021

Associated creatives

Carla Palette
Carla PaletteGraphic Design

Tags

outdoor advertising billboardbillboard advertisementoutdoor billboardbillboardMort and Max brand identityMort and Maxbeverage cancanbrand identity

Description

An outdoor advertising billboard is mounted on the concrete exterior of a building, displaying a brand identity design for Mort and Max. The billboard features a brown background with large lime green typography and product packaging imagery for a canned beverage. A pink starburst graphic with the word new is positioned near the can illustration, accompanied by smaller text reading Your way forwards in a backwards world. The composition is captured in daylight with an urban architectural backdrop.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

3D render / CGI

Industries

Beverages

Color

Chocolate (70%)
Lime (20%)
Hot Pink (10%)

Background

Residential Building

Context

Out of Home (OOH)