Mort & Max Brand Identity 2021

Description

An outdoor advertising billboard is mounted on the concrete exterior of a building, displaying a brand identity design for Mort and Max. The billboard features a brown background with large lime green typography and product packaging imagery for a canned beverage. A pink starburst graphic with the word new is positioned near the can illustration, accompanied by smaller text reading Your way forwards in a backwards world. The composition is captured in daylight with an urban architectural backdrop.