Morgan Stanley: Behind the Drive | Old School Grit. New World Ideas
Brand
Date
Mar 2025
Description
Morgan Stanley presents 'Behind the Drive', a commercial spot exploring the intersection of mentorship and youth athletics. The narrative tracks teenage golfers as they refine their technique under the guidance of coaches on driving ranges and courses. Produced with a focus on atmosphere, the piece employs a grainy live-action technique and cinematic framing to document the dedication inherent in practice. The project features creative work from TMA, with production led by Omnicom Production and Supply&Demand, post-production by Transformer, and sound by Walker & Co.
Style
Horizontal, Commercial, Cinematic, Grainy
Industries
Color
Powder Blue
Jet Black
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
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