Morgan Stanley
Warming Up
Brand
ProjectWarming Up
Date
Jul 2026
Description
Morgan Stanley presents 'Warming Up,' a cinematic campaign that explores the human preparation behind significant life transitions. The project, developed with creative direction from 72andSunny NY, frames its narrative through a series of live-action sequences featuring individuals readying themselves in diverse environments. Produced by Park Pictures US, the film utilizes a warm visual palette to anchor its storytelling. Post-production and visual effects were managed by Untold Studios LA and Niccolò Montanari, while the soundscape was crafted by WORK USA and Concrete Form to accompany the vertical video format.
Style
Vertical, Cinematic, Warm
Industries
Investment & Wealth
Background
Mountain
Context
TVC / TV Commercial
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