Morgan Stanley Warming Up 2026

About

Morgan Stanley presents 'Warming Up,' a cinematic campaign that explores the human preparation behind significant life transitions. The project, developed with creative direction from 72andSunny NY, frames its narrative through a series of live-action sequences featuring individuals readying themselves in diverse environments. Produced by Park Pictures US, the film utilizes a warm visual palette to anchor its storytelling. Post-production and visual effects were managed by Untold Studios LA and Niccolò Montanari, while the soundscape was crafted by WORK USA and Concrete Form to accompany the vertical video format.