Morgan Stanley
Warming Up
BrandMorgan Stanley
ProjectWarming Up
Date
Jul 2026
Description
Morgan Stanley’s 'Warming Up' is a film project that captures a series of human moments as characters prepare and stretch across a variety of environments. Developed with creative direction by 72andSunny NY and produced by Park Pictures US, the project leans into cinematic storytelling to communicate its message. The execution relies on a warm color palette and live-action technique, ensuring a focused, atmospheric quality. Post-production and visual effects were managed by Untold Studios LA and Niccolò Montanari, while sound design and original music were provided by WORK USA and Concrete Form.
Style
Vertical, Cinematic, Warm
Industries
Investment & Wealth
Background
Mountain
Context
TVC / TV Commercial
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