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Morgan Stanley What's Next? 2026

About

Morgan Stanley presents 'What's Next?', a cinematic campaign that maps the evolution of trade across diverse historical eras. The project traverses time, moving from ancient desert bartering scenes to the hardware-heavy aesthetic of 1980s finance and into modern, urban landscapes. Developed by 72andSunny NY, the film utilizes live-action technique and a high-fidelity cinematic approach to ground its narrative in the tangible history of commerce. Production duties were handled by Park Pictures US, with extensive post-production and visual effects provided by Untold Studios LA and Niccolò Montanari. The soundscape was crafted by Concrete Form.

Brand

Morgan Stanley

Credits

72andSunny NY
Agency / Creative
Untold Studios LA
Post Production / VFX
Park Pictures US
Production
Niccolò Montanari
Post Production / VFX
WORK USA

Industries

Investment & Wealth

Styles

HorizontalCinematic
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