Modelo features professional athlete Raul Jiminez in this dynamic commercial campaign, directed by Samuel Villegas and produced by Not Normal Films. The project utilises a documentary-style approach to capture the subject's athletic discipline through a series of outdoor portrait sequences.
The edit weaves together contemporary color footage and archival black-and-white sequences to build its narrative. Framed with a cinematic sensibility, the film employs natural light to highlight the subject's technical ball control skills against architectural backdrops.
