Modelo: Gold On A Sunday Agency Version
Brand
Date
Sep 2025
Description
Modelo presents 'Gold On A Sunday,' a commercial campaign centered on relaxed, communal outdoor gatherings. The spot captures a social backyard setting where product placement is integrated through dynamic shots of ice-filled coolers and the pouring of the golden ale into branded glassware. Produced by Landia Los Angeles and Dragonfly with agency support from TownHouse, the piece leans into a warm, cinematic aesthetic. It utilizes natural light and live-action techniques to emphasize the crisp, sun-drenched atmosphere of the brand's social identity.
Style
Vertical, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Color
Golden Yellow
Pure White
Jet Black
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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