Modelo presents 'Gold On A Sunday,' a commercial campaign centered on relaxed, communal outdoor gatherings. The spot captures a social backyard setting where product placement is integrated through dynamic shots of ice-filled coolers and the pouring of the golden ale into branded glassware.
Produced by Landia Los Angeles and Dragonfly with agency support from TownHouse, the piece leans into a warm, cinematic aesthetic. It utilizes natural light and live-action techniques to emphasize the crisp, sun-drenched atmosphere of the brand's social identity.
