Modelo: Gold at the Bodega Director's Cut
Brand
Date
Sep 2025
Description
Modelo’s 'Gold at the Bodega' campaign explores the intersection of community and local commerce. The director’s cut of this commercial captures the late-night activity within a neighborhood bodega, focusing on the interactions between patrons and the store's inventory. The film utilizes a cinematic, live-action technique to translate the environment of the convenience store, contrasting the harsh overhead lighting with warm, ambient interior glows. The visual language favors a grainy aesthetic to emphasize the texture of the setting.
Style
Horizontal, Action, Cinematic, Grainy
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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