Modelo’s 'Gold at the Bodega' campaign leans into the everyday rhythm of local retail, framing the brand within an authentic neighborhood setting. The commercial film captures the atmosphere of a convenience store, using warm indoor lighting to spotlight the product as it sits within the cooler.
Produced with cinematic lighting and raw, live-action techniques, the spot emphasizes tactile details through close-up shots of the product in motion. Creative development was led by the agency Townhouse, with production support from Landia Los Angeles and Dragonfly.
