Modelo: Gold at the Bodega Agency Version
Brand
Date
Sep 2025
Description
Modelo’s 'Gold at the Bodega' campaign leans into the everyday rhythm of local retail, framing the brand within an authentic neighborhood setting. The commercial film captures the atmosphere of a convenience store, using warm indoor lighting to spotlight the product as it sits within the cooler. Produced with cinematic lighting and raw, live-action techniques, the spot emphasizes tactile details through close-up shots of the product in motion. Creative development was led by the agency Townhouse, with production support from Landia Los Angeles and Dragonfly.
Style
Horizontal, Cinematic, Raw
Industries
Color
Jet Black
Pure White
Golden Yellow
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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