Modelo: Barcade
Brand
Date
Sep 2025
Description
Modelo captures the atmosphere of a nocturnal social setting in this commercial titled Barcade. The spot leans into a cinematic aesthetic, utilizing low-key illumination and warm, moody tones to highlight the environment within a bar. The narrative focuses on a solitary figure navigating the space, with product shots featuring close-ups of condensation on the bottle and the pour. Produced by Landia and Apostrophe with creative support from Grey New York and TownHouse, the project employs live-action techniques to build its premium identity.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Burnt Orange
Golden Yellow
Background
Bar
Context
TVC / TV Commercial
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