M&M's: They're Back for Good
Brand
Date
Feb 2023
Description
M&M's returns with a playful broadcast-themed campaign, 'They're Back for Good.' The animated project captures the brand's iconic characters reuniting during a mock press conference, featuring crisp 3D render/CGI visuals that maintain the familiar personalities of the cast. Developed in collaboration with agency partners at BBDO New York and production house PRETTYBIRD US, the commercial leans into a clean, humorous aesthetic. Animation work was handled by HouseSpecial, with post-production support from Jogger Studios and Cut+Run US, while sound and music composition were provided by Walker and Sound Lounge.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Cobalt
Scarlet
Forest Green
Context
Advertising Campaign, TVC / TV Commercial
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